Have you ever seen a business that just seems to do everything right from the get go? Diverse range of designs? Check. Affordable. Check. Positive reviews. Check. Jord have only been around since 2013 and have already established a heavy market presence. They even captured the ‘www.woodwatches.com’ domain which suggests their intention to be the dominate wood watch brand.
They offer a wide range of designs for both men and women and their prices range from a modest $139 all the way up to a hefty $395. Today I take a look at the unisex Frankie series and explain why a Jord watch could be your next fashion piece.
Wood: Sandalwood, zebrawood, ebony, koa or purpleheart
Movement: Swiss Ronda normtech calibre 763
Clasp: Stainless Steel deployment buckle with push buttons
Case Diameter: 45 mm | 1.77″
Case Thickness: 10.5 mm | 0.41″
Band Length: 160 mm | 6.3″
Band Thickness: 18 mm | .71″
Valued at $189, the Frankie series leans towards the middle of the Jord range. Personally, I find this price more than acceptable and I’ll tell you why.
The movement is Swiss Ronda normtech calibre 763 which can be battery powered for up to 40 months. In terms of raw functionality, you probably would not notice the difference of the watch hand movement between either a Swiss quartz or Japanese Miyota quartz. Despite this, it’s always nice to have the labelled ‘Swiss movement’ on the front of the watch to give an elevated premium look.
I’m very impressed with the use of sapphire crystal as the dial glass. Sapphire is considered the premium crystal when it comes to watches – it’s second only to diamond in term of hardness! The crystal is more scratch resistant then mineral and is extremely difficult to crack or shatter. Where as a mineral crystal watch will probably show signs of scratches after months or years of use, you’d be hard pressed to see the same result in a sapphire crystal watch.
The face is 45 mm across which makes it fairly large, and looks more so considering the relatively thin band. The dial captures a minimalist look with elegant gold straight hour markings with a Roman numeral 12th hour. Both the crown and inner metal bezel are also gold treated creating a cohesive and simple look. It’s an understated design that lets the wood do all the talking.
All the woods have been pre-treated with tung oils that produces a tough, hard surface that is waterproof, abrasion resistant and non-toxic. Note that the watch is splash proof but I would never recommend swimming while wearing it.
The push button clasp gives a good finished look to the band but is a bit more finicky to use. The trade-off is that it offers greater security than other watch clasps.
I really can’t say anything bad about this watch. It’s super lightweight, durable and features premium features that I would expect in more expensive timepieces. Jord also offer a personalized engraving service and can size the watch before sending it off. They even have a monthly financing option!
When it comes to watches, Jord have their bases covered and are a strong contender for the best wood watch brand out there today.