Grovemade was created from the friendship between Joe Mansfield and Ken Tomita in 2009. They have combined their backgrounds in digital art and furniture making to create a diversified range of wooden products, ranging from walnut macbook docks to maple pen cups. With a team of 20, they closely manage the design, manufacturing and administration parts of the company with members of the team undertaking several roles.
Fittingly, Grovemade also produce wooden products of the watch variety. Since many of their products are built to accompany Apple devices, it is no surprise that their watches are inspired by Apple design.
Designed in collaboration with former Nike watch designer Stefan Andren, the watches have been best described in Matt Himmelstein’s article in which he mentions the timepieces as the ‘Analog alternative for Apple fans’. Minimalism is the game here and one of the watch designs literally consists of a static piece of wood with 12 cut circular windows which allow you to see the movement beneath. You’ll be hard pressed to find any watch which takes such a direct minimalist and nature inspired approach as the Grovemade watch.
The watches consist of a Miyota 5Y26 quartz movement and are made out of Eastern hardrock maple or Oregon claro walnut depending on the variation you choose. The straps are made of authentic grain leather and are vegetable tanned. This ancient tanning process involves no harmful chemicals as it uses naturally tannic acids found in plant species.
Many wood watch designs today are simply copies of their metal and plastic counterparts. They offer no real innovation and it almost seems like many brands are simply substituting metal or plastic components for wooden ones – this is where the Grovemade watch...