After graduating with a Bachelor of science in industrial and product design from the University of the Arts in Philadelphia, Lorenzo Buffa found himself out of work and cleaning toilets.
He then took to Kickstarter in 2013 to launch his first collection, raising $75,000 in funding. Thus, Analog Watch Co. was born and today the studio produces 3 collections of watches – carpenter collection (wood), classic collection and the mason collection (marble).
“Wooden watches already exist – but they copy metal and alloy designs. We want to redefine how wood can be used.” – Lorenzo Buffa
Analog Watch Co. have set out to produce watches that are not a simply copy of their metal and plastic counterparts. Rather they have designed watches from the ground up that represent the material they are made from.
The carpenter collection features watches built from blackwood, makore, red sanders, silverheart, maple, teak and bamboo. In a world first, the straps are made of a soft and bendable wood and crafted by expert Amish Leathersmiths in Lancester, Pennsylvania. Priced at $150, the watches are powered by Japanese quartz movement and feature a gold finishing.
Analog Watch Co. also offer an option of including hour hands for an additional price. It is worth considering this brand if you enjoy minimalist design. There is no branding and the design is gender-neutral to appeal to all sexes. The result is a eco-conscious product that is 80% bio-degradable.
The business has also partnered with a non-profit initiative – Trees for the Future – which means that for every timepiece bought, a tree is planted.
Analog Watch Co. was founded in 2013 by Lorenzo Buffa – a Pennsylvanian native who graduated from the University of the Arts in Philadelphia to pursue his dream of creating wooden watches inspired by nature. The studio currently creates 3 watch collections which...